CALEIGH CAUDILL
A Bee Named Burt
Display and Packaging Design
Two corrugated board displays of different sizes, for 'A Bee Named Burt': Spring Collection. Created at Pratt Display which is America's fifth largest corrugated packaging company and is the world's largest, privately-held 100% recycled paper and packaging company.
Duration: 4 month long internship (2024)
Role: Display Design Intern
Design a fun and engaging display that captures users' attention while offering ample storage for a wide variety of packaged products. Provide two size options to accommodate different store space requirements, ensuring flexibility in various retail environments. The displays are built for durability, featuring a sturdy construction and a clean, modern design that enhances the overall aesthetic of the store.
Goal
Style Direction
Ideation
Top Six Designs
Additional Ideation
Initial color palette and font choices, and additional design exploration
Initial packaging exploration for displays
Exploration for 'A Bee Named Burt Display 2'
1) Keep display stable and from falling over
2) Keep displays design cohesive and for the base to not be distracting from the display itself
Base Ideation
Exploration for the most optimal configuration to show off the product, in addition, for the display to have alluring visual appeal
Shape Ideation
Exploration for 'A Bee Named Burt Display 1'
1) Correct proportions to the rest of the display
2) Visually appealing, as well as to aesthetically flow with the rest of the display
Header Ideation
CAD Renders
Display 1: CAD renders
Display 2:
CAD renders
Artios CAD Display Die-lines
Low Fidelity Table Top Models/ High Fidelity Models
E- Flute Fiberboard
B- Flute Fiberboard
E- Flute Fiberboard
B- Flute Fiberboard
Hexagon Shelf Iterations Using Folds and Tabs
Beginning with small prototypes in E-flute, followed by full scale prototypes in B-flute. Additional iterations of shelving, chapstick holder shelves, base iterations, along with back attachment iterations.
