CALEIGH CAUDILL
Artify
UX/UI Design
Duration: 3 month long project (2024)
Role: UX Researcher, and UX/UI Designer
An app for museums, events, and everything art. Find whats going on in your area and how to get there with this straightforward user interface, and sleek design, that has any information you could possibly need both inside and outside museums.
Goal
This museum app will enhance users' ability to plan and navigate their visits to local museums by providing interactive building layouts, detailed information about exhibits, and general knowledge about the museum itself. The app will give users the ability to have a deeper understanding of the artwork around them, allowing users to immerse themselves within the piece.
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Create a seamless, clean, and friendly design
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Create a intuitive and straightforward user interface
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Provide any and all information that a user may want
"Research has suggested that around 70-90% of young adults (ages 18-34) prefer mobile apps for navigation tasks, including finding directions and locating specific places"
-Forbes
Research Questions
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What does the average person look for when making a decision on what museum to visit?
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What is the most important information a visitor would want to quickly access when inside a museum?
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How much do users rely on phone directions? And do they pay attention to their surroundings?
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Are there more features that users would like to see in the app?
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Are there parts of the user flow where users get stuck?
"About 60-70% of visitors indicated that they seek additional information to enhance their understanding and appreciation of the art"
-National Endowment for the Arts
Research Goals
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Figure out the best way to show visitors where to go when inside the museum.
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Identify the easiest way to display information on the apps site.
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Identify what users are looking for when navigating through a museum app.
Pain Points
01.
Finding Where and When:
Some find that identifying when and where events are happening on the day they are available is challenging. Have a calendar or clearly marked date will benefit the design.
02.
Money or Tickets?:
Some find it difficult to locate if a museum has free admission or requires them to pay and schedule a timed entry. Clearly state admission info on page.
03.
Type of Museum:
Each individual has a different style of art they prefer and would like to have an easy way to find museums with the art they want to see. State what type of art museum offers, and does it allow photography.
04.
Getting Lost:
Each museum is different in size, layout, and architecture so getting disoriented or lost is not uncommon. Have a easy accessible map.
05.
Lack of Information:
Some patrons are at the museums for the history and the culture, but some pieces just don’t have enough information. Scan option with facts about the artist, history behind piece, how it was made, time period.
Age: 31
Education: Architecture degree from Carnegie Mellon University
Hometown: Washington D.C.
Family: Two dogs
Occupation: Architect
Charlie Peterson
“Art and creativity comes in all forms, and I am enthralled with what humans have created and can’t wait to see what we will create next”
Goals:
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To figure out where I want to go and how to get there
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To learn as much as I can about the pieces I am looking at
Frustrations:
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Keep getting lost and going in circles
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Losing time
Charlie has loved art since his first "Culture and Art Appreciation" class freshman year of college. Charlie has a vast knowledge of art but is always looking for new museums to learn about new art. Because of this Charlie wants to get straight to learning instead of getting lost. He also wants to read the excerpt provided by the museum on each piece but it doesn’t provide a lot of information and he feels claustrophobic with all the people around him trying to read the same small print on the wall.
Age: 23
Education: Interdisciplinary Studies from University of Toledo
Hometown: Carmel, California
Family: Single, three sisters
Occupation: Journalist
Fiona Rem
“The world wants to be explored, I'm just honoring its wish”
Goals:
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To find where art museums are located around the globe
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To have all museum information in one place in english
Frustrations:
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Not understanding locals directions in a different language
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Getting lost
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Not able to find basic information
Fiona is a free spirit who loves that her job allows for her to travel. Each place her work takes her, when she isn’t working, she loves to visit the art museums in that city. She is always in a new place and sometimes she doesn’t speak the language, so finding out need to know information about museums is sometimes difficult. She also enjoys finding fun and new events that the museums hold but struggles to find which museums are holding events nearest to her.
Identify a public art museum event, attend, and enjoy
User Journey Map
User Flow Map
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Open app
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View homepage
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Search for art museums in your area
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Select museum to view
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View/read museum information
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Select date and time of visit to make a reservation
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Do you want to make a reservation here for this time? “Yes or No”
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Select map for directions to museum
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Follow directions
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Go to interior map icon
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Type art museum you are in and where you want to go
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Follow map
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Scan/or type in artwork using camera icon
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Select “Yes or No” “is this what you are looking for?”
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Scroll to read information on piece
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Comment on piece to other art admirers
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Select videos or AR experience to learn more
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Favorite the art piece
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Go back to map icon to leave museum
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Add museum or favorited pieces to favorites in profile
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Leave a review/comment on museum for others to view
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Close app
Wireframes
Digital Wireframes
Low- Fidelity Prototype
Usability Study Findings
Two usability studies were conducted, the first, to guide my designs during wireframes and low fidelity prototypes. The second study was conducted to polish off my high fidelity prototype and identify any areas that might’ve needed additional attention.
Interviewees
Participant A:
Age: 24
Gender: Female
Student and Museum Worker
Participant B:
Age: 25
Gender: Male
Student and Museum Worker
Participant C:
Age: 21
Gender: Female
Student and Museum Worker
Participant D:
Age: 38
Gender: Female
Museum Curator's Assistant
Participant E:
Age: 28
Gender: Female
Museum Worker
It was observed that 3 out for 5 people would've liked the home bar to stay at the bottom of the phone screen the entire time, this means that it is not clear for a majority of users to scroll to the bottom of the page to see these icons.
It was observed that 2 out of 5 people want more autonomy when searching for museum information, this means that a few users would like to be able to search for types of art and artists instead of just museums
It was observed that 2 out of 5 people would appreciate seeing events and trending immediately when opening the app, this means that a few people would like to know what events are going on instead of other information.
Accessibility Considerations
Icons
Icons are dispersed throughout as visual cues anywhere the design allowed. It conveys information quickly and intuitively.
Settings
Within settings there are multiple accessibility options such as: light mode, talk back, color adjust, and more, to help with hearing, and visual disabilities.
Text Color
The text colors are either white or black, placed on a high contrast background to make the information the easiest to read. Additionally, all text is larger than 10 pts for the easiest readability.
Style Guide
Final App Design
Final Responsive Web Design
Takeaways
Creating this app was an exciting process. I learned a great deal about UX/UI design from earning my Google UX Certificate. This was my first time both creating an app, and being my own boss. While there were a few tough decisions, I am happy with how the final design turned out. This project was especially enjoyable because while I was creating a museum app I was also working in an art gallery. Having the ability to speak with specialists in the field I was designing an app for proved to be very helpful. It was also an enjoyable experience being able to research and admire many pieces of fascinating artwork.